Matte blond shades and yet shiny and healthy hair?

No Yellow Shampoo, truly indispensable in your salon. Beautiful matte blonde shades have been popular for years. You can no longer call it a trend. We call it a keeper!

You can maintain those beautiful ash tones very well with a No Yellow Shampoo. The only downside of many No Yellow Shampoos is that they can make hair quite dry and stiff, especially with regular use. BUT, there is one that doesn't do this and also properly cares for your hair, keeping it healthy and shiny!

First, some background info…

Newly bleached hair has a beautiful color, especially when you mattify it with a No Yellow Shampoo or toner. Unfortunately, after some time, those yellow tones often reappear: the hair's own warmer pigments return. This yellow tint can have several causes:

Diet;
Medication use;
Smoking;
Sunlight;
Swimming in chlorinated water

Yes, there is a solution for yellow tones!

You can't really prevent that yellow tint. Fortunately, you can solve the problem! Everyone is now familiar with no yellow shampoo, the much stronger variant of silver shampoo. Every hair cosmetic brand has one in its range. You could say the choice is huge.

Dry hair with regular use

A common problem with no yellow shampoo is that with regular use—which is necessary to maintain a beautiful, fresh, cool tone—the hair becomes dry, dull, and stiff. This is, of course, annoying and not the intention. Calmare has therefore developed a No Yellow Shampoo with extra added nourishing ingredients. The lemon extracts and powerful purple pigments in the Calmare No Yellow Shampoo mattify blonde hair to the coolest shade; the nourishing olive serum and sustainably grown oils make the shampoo soft and conditioning.

A few more tips and facts

Power: because No Yellow Shampoo is incredibly powerful, we recommend letting the shampoo sit for an average of 3 minutes. Bleached hair, in particular, can be more porous, causing the color to easily become too intense. If you're not afraid of a more intense effect, go for 5 minutes, but never longer.
Extra care: even though Calmare No Yellow Shampoo is nourishing on its own, it's always good to also use a nourishing (leave-in) conditioner. You can never care for your hair too much!
Myth: No Yellow Shampoo lightens my hair. This is not true. Only bleaching can truly lighten your hair. Because the shampoo removes yellow tones, it may seem as if your hair has been lightened. The shampoo mainly keeps your hair fresh in color and ensures that the yellow tint stays away.
S.O.S: Help, my hair has turned purple! Did you leave the No Yellow Shampoo in a little too long and now your hair has a blue or purple tint? No need to panic! Usually, washing your hair with a normal shampoo is enough to remove the tint. If not, an anti-dandruff shampoo, like Scalp Protect, will help to remove the unwanted tint.