Where it all began, our lovely, trusted Hair Restorer. It is still our biggest product; very few customers don't buy it. Throughout these 45 years, nothing has deliberately been changed about the product, only the packaging about 4 times.
Why change something that works?
That has always been our approach and will always remain so. Changing the scent of the Hair Restorer was therefore not on our wish list. But, shortly after the summer, we received the news that a few ingredients that give the Hair Restorer its scent are no longer allowed to be used according to new European guidelines. Initially, we were not happy about this and found it especially daunting to start this process.
But, 'if you have no choice, you might as well make the best of it' we quickly thought. So we turned this necessary change into an opportunity to give the Hair Restorer's scent a new touch. The Hair Restorer remains your trusted favourite, with the same composition, effect, and structure, only with an updated scent, just a little fresher and more 'of today'. That's fair enough after 45 years, right!
Choosing the new scent of the Hair Restorer
How do you choose a new scent? We immediately took it seriously and engaged a company that specialises in fragrances. They analysed the current scent and then composed 2 additional scents for us. Scents based on our wishes, suitable for a product like the Hair Restorer: fresh, accessible, stimulating, but not overpowering, and suitable for both him and her.
After a few weeks, the jars with new scents arrived, and the big testing could begin. Our own scent perceptions immediately turned out to be quite different; we all liked a different scent best. Oh dear....
We had already planned a large fragrance survey in our work and private environment. We really needed that research now, because we couldn't really agree on it together. We asked more than 200 customers, family members, and friends to help us. And here too, it became clear how differently people can experience scents. What one person finds delicious, another can genuinely find disgusting. Associations with scents can also be so different.
Fortunately, our research did produce a clear preferred scent, and that's the one we chose. The scent derived from the analysis of the current scent proved to be the most popular.
How such a fragrance is composed
The scent itself is a mixture of fragrances. These can be synthetic fragrance components, but our fragrance consists only of natural essential oils. The fragrance supplier blends the fragrances and delivers it as a "perfume concentrate" to the cosmetics manufacturer.
Not every fragrance works well in every product type. Various factors are considered when determining the right scent:
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pH of the product (e.g., an acidic facial cleanser vs. a neutral body lotion)
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Base formula (water, oil, or alcohol-based)
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Compatibility with other ingredients (some fragrances may discolour or oxidise)
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Intended use: subtle scent for face, more intense scent for shower gel, etc.
The fragrance is usually added at the end of the production process, once the base formula is ready.
After addition, an extensive test is performed to ensure that the fragrance remains stable and does not evaporate or discolour, and that the fragrance does not change when exposed to light, heat, or oxygen.
And then the new Hair Repair fragrance...
This has become a beautiful blend of delightful scents like rose, freesia, apple, vanilla and amber, a rich blend of scents for a rich product. A trusted and favorite product for many, which fortunately remains completely the same, ultimately nourishing, protecting and repairing. And the new fragrance? We hope you appreciate it as much as we do!
Ik was nog een leerling kapper toen Klaas Drost de eerste eigenaar van Calmare bij mijn toenmalige werkgever in de salon kwam ,ik gebruik al 45 jaar met plezier de haar hersteller!!
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